Leading sports nutrition brand continues expansion into women's football with strategic athlete sponsorship.
We're thrilled to announce that beForm Nutrition has entered into an exciting new partnership with Megan Atkins, the talented midfielder currently making waves at York City Ladies.
This collaboration represents beForm's continued commitment to supporting elite female athletes and advancing performance nutrition in women's football.
Fueling Excellence on the Pitch
Megan has quickly established herself as a key player for York City Ladies, known for her tireless work rate, technical ability, and leadership qualities on the field.
Her demanding training schedule and competitive fixtures require optimal nutritional support to maintain peak performance throughout the season.
"I'm delighted to be working with beForm Nutrition," said Atkins. "Their products have become an integral part of my training and match-day routine. Having the right nutritional support makes a real difference when you're pushing your body to its limits week after week."
Strategic Product Integration
The partnership centres around two key beForm products that have become essential components of Megan's performance strategy:
beFuel Sports Sweets: Rapid Energy Delivery
Megan relies on beFuel Sports Sweets to provide fast-acting carbohydrates that fuel both her intensive training sessions and competitive matches.
These convenient, easy-to-digest sweets deliver quick energy when it's needed most, helping maintain power output during crucial moments of play.
"The beFuel Sports Sweets are perfect for those moments when I need an immediate energy boost," explains Megan. "Whether it's before a big training block or during half-time, they give me that extra edge to maintain my intensity throughout the full 90 minutes."
beHydrate: Complete Hydration Solution
Proper hydration extends far beyond simply drinking water, which is why Megan incorporates beHydrate into her daily routine.
This advanced electrolyte formula not only maintains optimal hydration balance but also supports immune function through added vitamin C – crucial for athletes maintaining heavy training loads.
"Staying properly hydrated is fundamental to my performance," notes Megan. "beHydrate ensures I'm replacing the essential electrolytes lost during training while supporting my immune system. It's reassuring to know I'm covering all bases with one product."
Supporting Women's Football Development
This partnership reflects beForm Nutrition's broader mission to elevate standards in women's football through targeted sports nutrition support.
As the women's game continues to grow in professionalism and popularity, proper nutritional strategies become increasingly vital for athlete development and performance optimisation.
"Megan represents everything we value in an athlete partner," said a beForm Nutrition spokesperson. "Her dedication to excellence, combined with her understanding of how nutrition impacts performance, makes this collaboration a natural fit. We're proud to support her journey and contribute to the continued growth of women's football."
Looking Ahead
As York City Ladies continue their campaign and Megan works toward her personal and team objectives, this partnership ensures she has access to cutting-edge sports nutrition products designed to maximise her potential on the pitch.
The collaboration between beForm Nutrition and Megan Atkins demonstrates the evolving landscape of women's football, where professional-level nutritional support is becoming standard practice for ambitious players and clubs.
Follow Megan's progress throughout the season and discover how beForm Nutrition's scientifically-formulated products can enhance your own training and performance goals.
For more information about beForm Nutrition's complete range of sports nutrition products, visit our product pages or consult with our qualified sports nutritionists.
